By SAPNA MAHESHWARIMARCH 31, 2018
New York Times
Amazon ran a commercial on this year’s Super Bowl that pretended its digital assistant Alexa had temporarily lost her voice. It featured celebrities like Rebel Wilson, Cardi B and even the company’s chief executive, Jeff Bezos.
While the ad riffed on what Alexa can say to users, the more intriguing question may be what she and other digital assistants can hear — especially as more people bring smart speakers into their homes.